I've been thinking recently about two very different approaches to website design/marketing. The first time I came across the dichotomy was towards the beginning of the decade, when I was coordinating the Ontario government's all-out efforts to ensure that its websites were accessible to people with disabilities. There seemed to be two approaches that our web developers were taking. The first was to make two sites: a bare bones, text only site that they called the "accessible" site and attractive... read more
